Narrating the Future: Ethical Business and Female Power
With our upcoming “Innovation Leadership – Visions for the Future” event taking place tomorrow at Ericsson in San Jose, the ability to harness the spirit of collaboration has been a focal point in my mind. One of the interviews conducted as part of Ericsson’s “2020 – Shaping Ideas” project resonated with me in particular: that of self-proclaimed “future narrator” Anne Lise Kjaer, who led a research team across the world (yes, the entire world!) to collect opinions about the future of women in business and in the workplace.
Anne Lise Kjaer - 2020 Shaping Ideas
At the onset, Kjaer is quick to remind us that the future is an indeterminate thing. After listening to her interview, I realized that it’s true: I –and perhaps most people—tend to think of the future as a finite thing, as in “the future will be like XYZ,” rather than “the future might be like XYZ.” We forget that the future is not a predetermined place where we will all eventually end up regardless of the choices we make. Corny as it sounds, we have the power to create exactly what that future will be like. The possibilities are endless!
Despite the fact that the future is an intangible and mercurial concept, Kjaer’s job is to make predictions based on current trends and opinions. After her extensive survey, she came to the following conclusion:
“[In the future], women won’t bother to try to get into a male-ruled organization; they will just try to start their own company, because it’s much easier. If you go into an old-fashioned, last-century organization, which was very left-brained, you won’t have a chance in the future…
Daniel Pink supports Kjaer’s premise in his book, A Whole New Mind, reiterates that the era of “left brain” dominance, and the Information Age that it engendered, are giving way to a new world in which “right brain” qualities-inventiveness, empathy, meaning-predominate.
It remains to be seen whether women will be forced to circumvent established traditions of thought by starting their own companies. However, it highlights an interesting shift specific to the world of entrepreneurship – as women step up to take the reigns, innovate, and build new companies, what changes can we expect to see? How will women build, lead, and foster differently? I, for one, am excited to see what changes (hopefully positive) these shifts will bring to the future.
