I’m thrilled to announce that today marks the launch of a new Online Community for our members. We are announcing it at our conference Business Applications of Social Networking which is being streamed live on UStream.tv. Click on this link at about 8:45am PST to watch the event and send us your comments!

www.ustream.tv/channel/business-applications-of-social-networking

So, why are we launching this Community and what will it mean for our members? When I first joined the organization six months ago, one of the first things I wanted to do was to get to know who our members were. What I encountered was the typical directory of members that gives the name, rank and serial number but did not let me know the breadth of experience that the individual had or what her perspectives were on topics like politics, philanthropy or global issues.

Also, I received phone calls from members, like one I received yesterday from a CEO searching for a new CFO, asking how to find members with certain skill sets, who could speak on a particular topic at a major event, who could be nominated for an award, or who might be qualified for a Board seat.

I found I could turn to a select few people to network and look for referrals, spam all my members with endless emails or find a better application to enable the members to tap into each other’s networks and best practices.

I was lucky to be introduced to Gina Bianchini, CEO of Ning by one of our members and found the Ning application to be the answer we were looking for. Members can log into our new Online Community at http://community.fweande.org and will be directed to fill out their profile and start collaborating! If you are a member, you will receive an email invitation to join the Community shortly.

It also lead to the idea of the Business Applications Conference. One of the first steps in launching a community is to find the application that fits the needs of the members, then educate them how to take advantage of it. It’s not about the technology, it’s about how to fit the application into your normal activities so that you can take full advantage of what it has to offer without feeling overwhelmed by having one more place to go to for connecting.

The program is a who’s who of experts in the field including Ross Mayfield, Founder and CEO of Socialtext; Jeremy Owyang, Senior Analyst, Social Media at Forrester Research; Gina Bianchini, CEO of Ning; Robin Wolaner, CEO of TeeBeeDee, along with a great panel of both strategists and tactical gurus.

Google is the key sponsor and we greatly thank them for their support.

Welcome to the inaugural post of the new Forum for Women Entrepreneurs & Executives blog. As an organization that connects experienced women with unique points of view, what better way of creating a forum for dialogue than through the vehicle of social media.

Our organization is all about connecting experienced women leaders to peers, mentors and resources to deliver a deeper understanding of business in the context of a larger perspective. So, why are we not using technology as a means of supporting this powerful network?

I’ve found many CEOs and execs I know had a similar first impression of the concept of Social Networking: Who’s got time to post a profile and pictures up on Facebook, and get “poked” by close friends? Not me! Frankly, I prefer a more traditional type of relationship with people I’m close to. So how exactly would Social Networking apply to my professional career?

Yet through personal experience, I’ve recently discovered the term “Social Networking” to be something of a misnomer. It’s not strictly about entertainment or socializing with family and friends, but is about building a community, which has infinite application to building business networks. Social Networking is actually a mechanism by which professionals can better communicate, better share, and better collaborate. In fact, in this day and age, Social Networking is becoming as fundamental to how we do business as the internet itself. It is about how we use the technology at our disposal to strengthen business relationships, share ideas, and interface with potential sponsors, clients, members and customers.

Over the past few weeks, I’ve become a believer that there is something worthwhile going on here. In organizing our first-ever conference on Social Networking “Business Applications of Social Networking” on March 25, an enlightened member of my Advisory Board connected us to the keynote speaker via Facebook. In addition, I’ve been seeking a new Director of Marketing and Communications, and some of the best resumes I’ve received came in after I posted the job on LinkedIn. Definitely not a waste of my time!

Through exposure to Gina Bianchini at Ning, we’ve decided as an organization that creating a Social Networking site for our members is a crucial and exciting new avenue for our “forum.” Hopefully we can use these activities as another way of forging and sustaining deep and meaningful connections, and as a means of self-educating on the business benefits of Social Networking. Please join us March 25 to hear from the experts (that includes you) how Social Networking can benefit your business.

I look forward to your comments about your business experiences with Social Networking. Also, let us know what specific questions you’d like to have answered at the conference?